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2550 United Lane
Elk Grove Village, IL 60007 USA

Roll stock can be configured to unwind in 8 different directions (the difference between directions lies in which side of the film the print is on, combined with which direction the print faces, as the roll unwinds), but only 4 print orientations (which direction the print is facing as the roll unwinds) are possible. The Unwind Chart below illustrates this concept: Numbers 1 – 4 show the 4 different print orientations with the print wound out, while numbers 5 - 8 show the same 4 orientations but with the print wound in.