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2550 United Lane
Elk Grove Village, IL 60007 USA

Check out our new press!

TLMI tells you all about our latest addition: a CEI BOSSJET hybrid digital printer-finisher!

More about our new press!

Domino also tells you about the new press!

Achieving The Highest Standards Every Day!

Nice people. Tough standards. We love what we do. The passion we have for our work enables us to take ownership of our clients' projects. We constantly strive to deliver the highest-quality products possible. Our customers have come to rely on us to provide sound technical support and advice. There is no greater satisfaction than delivering a finished product that helps a client reach its goals and objectives. We specialize in helping to solve problems.

Our Mission

Our mission is to become and remain a vital segment of our customers' businesses by providing timely, quality and competitively priced graphic communications products, while at the same time continually utilizing our creative and innovative abilities to help improve the competitive position of our customers as well as our company.

Guiding Principles

We have been in business for over 75 years and we're proud of the strong roots we've built in our community. We pride ourselves upon being a complete source for all of your business printing needs and have always focused on positioning ourselves at the leading edge of technology. We understand that an investment in technology can actually save money by improving efficiencies.  We strongly believe in balancing the "high-tech" with the "high-touch."

We will continue to evolve as a diversely skilled, fast-moving team of professionals ready to learn from each other and meet whatever challenges our clients may face.

Common Marketing Terms and Definitions You Should Know

Common Marketing Terms and Definitions You Should Know

The world of marketing is filled with loads of technical jargon. There seems to be a new acronym to learn every day. It can be difficult to stay on top of all the words and phrases marketers need to know. We’ve compiled a handy list of definitions you can reference when faced with a word that leaves you stumped. 

Closed-Loop Marketing: A type of marketing that gives you the ability to execute, track and show how your efforts affected bottom-line business growth.

CMS: Content Management System. A CMS is a user-friendly website application that makes designing websites more intuitive for the not so tech-savvy customer. Users can create content, edit and manage their websites through a CMS.

Conversion: Any action an advertiser deems valuable. Examples include purchases, newsletter sign-ups, completed contact forms, etc.

CPL: Cost Per Lead. The amount it costs your company to acquire a new lead.

CRM: Customer Relationship Management. CRM refers to all the practices, strategies and technologies companies use to improve their relationship with customers. It’s the way they manage and analyze interactions and data throughout the lifecycle of a customer-business relationship.

Dynamic Content: Also known as adaptive content, this term refers to personalized web content that changes based on user data and behavior. It’s meant to give users a more engaging web experience. One example would be including personalized greetings on your website’s home page.

Engagement: Any type of interaction between your business and a customer on social media. Engagements can come in the form of likes, comments, shares, tags, etc.

Inbound Marketing: Marketing tactics intended to attract customers to a store, website, social media platform, etc. It’s different from traditional strategies in which marketers have to go out to get potential customers’ attention.

KPI: Key Performance Indicator. A specific measurement businesses use to evaluate the success of a marketing tactic. KPIs are typically utilized to track progress of overall marketing goals. Examples can include return on investment (ROI), increased profit margin or call-to-action conversion rates.

SEO: Search Engine Optimization. SEO refers to the strategies and techniques used to obtain a higher-ranking placement on the results page of a search engine, which therefore will hopefully earn your business more leads.

SERP: Search Engine Results Page

It can be hard to master all of the technical vernacular that comes with marketing. This list should give you a leg up on learning it, and you’ll soon be on your way to being a walking marketing dictionary.