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2550 United Lane
Elk Grove Village, IL 60007 USA

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Achieving The Highest Standards Every Day!

Nice people. Tough standards. We love what we do. The passion we have for our work enables us to take ownership of our clients' projects. We constantly strive to deliver the highest-quality products possible. Our customers have come to rely on us to provide sound technical support and advice. There is no greater satisfaction than delivering a finished product that helps a client reach its goals and objectives. We specialize in helping to solve problems.

Our Mission

Our mission is to become and remain a vital segment of our customers' businesses by providing timely, quality and competitively priced graphic communications products, while at the same time continually utilizing our creative and innovative abilities to help improve the competitive position of our customers as well as our company.

Guiding Principles

We have been in business for over 75 years and we're proud of the strong roots we've built in our community. We pride ourselves upon being a complete source for all of your business printing needs and have always focused on positioning ourselves at the leading edge of technology. We understand that an investment in technology can actually save money by improving efficiencies.  We strongly believe in balancing the "high-tech" with the "high-touch."

We will continue to evolve as a diversely skilled, fast-moving team of professionals ready to learn from each other and meet whatever challenges our clients may face.

7 Ways to Promote Your Business at State and County Fairs

7 Ways to Promote Your Business at State and County Fairs

The tail end of summer means state and county fair season is quickly approaching. People flock from all around their states for fun times and fried food. Fairs may take place in small towns, but their marketing opportunities are anything but small. They are fantastic ways to generate leads and earn new business. There are plenty of ways to market your business at state and county fairs, and we’re going to tell you how.

Buy an ad in a fair’s event program.
Event programs are necessary for almost all fair goers. They contain maps of the grounds and lists of food and drink vendors. Since programs will be in the hands of most visitors, it would be smart to buy an ad space. Be sure to determine what size will be the most affordable and effective for your business. Your ad will have great reach across fair visitors and hopefully earn you some new customers.

Be a sponsor on a fair’s website.
By helping to sponsor your local fair’s website, you’ll likely earn a mention or logo linked to your own site. This is great for SEO and will hopefully lead traffic to your website and increase your business. Sponsoring a website is often an affordable way to attract site visits.

Hand out materials.
Everyone likes free stuff. Enlisting a street team to hand out promotional items at your local fair is a great way to increase brand awareness among consumers. You’ll want to pass out items fair goers will be drawn toward. They likely won’t be interested in fliers, which can turn into trash on fair grounds. Think about what your target audience will actually use. Some ideas include branded chip clips, yearly calendar magnets and pens.

Sponsor an event.
Most county and state fairs have some sort of big event each night, typically a concert. These events provide an opportunity to make your brand more visible. By becoming a sponsor, your brand will be seen on promotional posters, fliers and possibly even the stage. If this is something your business is interested in, be sure to contact your local fair organizers about event sponsorship opportunities.

Donate an item to be auctioned or raffled off.
If your marketing budget is tight, but you still want to get your name out at a local fair, consider donating an item or service to be auctioned or raffled off. Nearly every bidder or raffle-ticket buyer will see what you’re offering. This will not only increase brand awareness, but it will also hopefully lead to site traffic and new customers.

Make it easy for customers to join your mailing list.
People walking around the fairgrounds will likely have their hands full of food and prizes, so they likely won’t be free to write down their information. Instead, have a few tablets handy and ask if you can take their info for your e-newsletter or mailing list. They’ll appreciate not having to fumble around with their belongings as well as your customer service. This will hopefully turn into future customers and brand advocates.

Follow up.
Once your time at the fair has ended, you’ll likely have made contact with a good amount of leads. It’s now time to follow up with personal, engaging content. Put their names in your emails and subject lines, and tell them what all you can offer them. Your potential customers will appreciate the personal touch and possibly will become customers.

County and state fairs are fun and effective avenues for marketing your business. They offer multiple ways to engage with your target audience and get to know them one-on-one. If you choose to use any of the above tactics, you’re sure to increase your brand awareness and your potential customer base.