Skip to main content
2550 United Lane
Elk Grove Village, IL 60007 USA

Check out our new press!

TLMI tells you all about our latest addition: a CEI BOSSJET hybrid digital printer-finisher!

More about our new press!

Domino also tells you about the new press!

Achieving The Highest Standards Every Day!

Nice people. Tough standards. We love what we do. The passion we have for our work enables us to take ownership of our clients' projects. We constantly strive to deliver the highest-quality products possible. Our customers have come to rely on us to provide sound technical support and advice. There is no greater satisfaction than delivering a finished product that helps a client reach its goals and objectives. We specialize in helping to solve problems.

Our Mission

Our mission is to become and remain a vital segment of our customers' businesses by providing timely, quality and competitively priced graphic communications products, while at the same time continually utilizing our creative and innovative abilities to help improve the competitive position of our customers as well as our company.

Guiding Principles

We have been in business for over 75 years and we're proud of the strong roots we've built in our community. We pride ourselves upon being a complete source for all of your business printing needs and have always focused on positioning ourselves at the leading edge of technology. We understand that an investment in technology can actually save money by improving efficiencies.  We strongly believe in balancing the "high-tech" with the "high-touch."

We will continue to evolve as a diversely skilled, fast-moving team of professionals ready to learn from each other and meet whatever challenges our clients may face.

Top Pointers for Effective Email Marketing

Top Pointers for Effective Email Marketing

We’ve all received an email before that we immediately ignored, marked as spam or deleted entirely. If you’re a business owner, professional or marketer, you might be worried that this exact situation is happening to your emails. If that’s the case, then that probably means your emails aren’t getting the job done. Something has to change. 

Fortunately, there is a plethora of ways to boost the success of your email marketing campaigns. Identify areas where emails fall short, then correct them. To get you started, we put together a few of our top pointers for effective email marketing. Let’s dive in.

1. Know your audience. 
The first step toward advantageous email copy is knowing who you’re writing to. What’s your target audience look like? Knowing your audience helps you write better email marketing copy which meets their specific needs and, of course, boosts your conversions. Use your analytics and customer interactions to build a buyer persona for the brand. Who is your ideal customer? Keep them in mind as you draft your email marketing copy.

2. Focus on the subject.
The subject line can make or break the entire email. It can mean the difference between recipients opening the email, deleting it or worse, reporting it as spam. As you draft the email’s subject line, be sure to use compelling language that encourages people to open. Offer something of benefit, build a fear of missing out or present compelling evidence about why they should open. The better the subject line, the more likely your emails will succeed.

3. Nail the preview text.
However, the subject line itself isn’t enough. There’s also the preview text to consider. This is the small section of text that appears in users’ inboxes and tells them more of the content of the email. Often, it includes part of the first line of the email. This means your first few words of email copy should be incredibly intentional and compelling. The average preview text ranges from about 35 to 140 characters, so pay special attention to those first few words of copy.

4. Avoid shouting.
Nobody likes being yelled at, particularly over email. This appears spammy, and can send you a on a one-way trip to the trash can. Avoid all caps and multiple exclamation points in both the subject line and the body of the email. Keep in mind that if enough users report you as spam, it can severely hurt your email deliverability. Instead, simply share genuine content with users that encourages them to open and read the email, without yelling at them. 

5. Keep it simple.
Writing email copy is similar to writing general online copy. In other words: keep it simple. Follow a logical structure throughout the email, keep paragraphs short and include one main idea per paragraph. Use bullets and subheadings to break up blocks of text and make the emails scannable. When appropriate, feel free to include a picture or video. Most importantly, choose your words wisely with simple, powerful, emotional copy.

6. Sign with a name.
Personalization is key to a strong email marketing strategy. However, there’s more to personalization than just using the recipient’s name in the subject line. You want to help subscribers get to know who you are. Focus on sounding like a real person in the email. Avoid marketing speak and use a conversational tone, like you’re talking to a good friend. At the end of the email, sign with a name, so the recipient feels a personal connection.

When done correctly, email marketing plays a significant role in a company’s bottom line. If you fear your emails are consistently sent to the trash folder, then reevaluate their effectiveness. Keep these pointers in mind as you build a successful email marketing campaign and grow your business.