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2550 United Lane
Elk Grove Village, IL 60007 USA

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Achieving The Highest Standards Every Day!

Nice people. Tough standards. We love what we do. The passion we have for our work enables us to take ownership of our clients' projects. We constantly strive to deliver the highest-quality products possible. Our customers have come to rely on us to provide sound technical support and advice. There is no greater satisfaction than delivering a finished product that helps a client reach its goals and objectives. We specialize in helping to solve problems.

Our Mission

Our mission is to become and remain a vital segment of our customers' businesses by providing timely, quality and competitively priced graphic communications products, while at the same time continually utilizing our creative and innovative abilities to help improve the competitive position of our customers as well as our company.

Guiding Principles

We have been in business for over 75 years and we're proud of the strong roots we've built in our community. We pride ourselves upon being a complete source for all of your business printing needs and have always focused on positioning ourselves at the leading edge of technology. We understand that an investment in technology can actually save money by improving efficiencies.  We strongly believe in balancing the "high-tech" with the "high-touch."

We will continue to evolve as a diversely skilled, fast-moving team of professionals ready to learn from each other and meet whatever challenges our clients may face.

How to Prep Your Marketing for the Holidays

How to Prep Your Marketing for the Holidays

Happy December! The holiday season is officially here, and for marketers, this means it’s time to prepare for the busiest shopping time of the year. This year, the 2018 holiday season boasts the longest-possible calendar difference between Thanksgiving and Christmas, with the maximum 32 days. For small businesses, it provides ample time to get on board the holiday train and market your products or services.

According to a study performed by National Retail Federation, Americans are predicted to spend more money on gifts in 2018 than 2017, with an expected increase of 4.3-4.8%. This results in approximately $720 billion! That’s a whole lot of potential revenue for a small business. Of course, holiday income doesn’t generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it… through marketing. Head into the season of sales with these tips for how to prep your marketing for the holidays.

1. Be active on mobile.
You’ve heard it before and you’ll hear it again: the future of marketing is mobile. According to comScore, users spend an average of 69% of media time on their smartphones. As you prepare for marketing this holiday season, be sure the business is able to compete in a mobile market. Update your website so it is easily accessible via mobile, be active on mobile social media accounts and consider how you can reach customers through their devices. 

2. Schedule promotions.
Next: have a plan in place for the weeks leading up to the holidays so you can schedule promotions accordingly. During this season, consumers are overwhelmed with advertisements, which means your efforts will go unnoticed unless they are planned intentionally. Schedule the weeks leading up to and through the holidays with promotions and goals, so you can take full advantage of the season.

3. Create holiday-themed giveaways.
Everyone loves a giveaway, and the holidays are no exception. Social sites tend to see an increase in traffic during the winter season as everyone heads indoors. Take advantage of this momentum by creating a holiday-themed giveaway as part of your marketing plan. For instance, try a “12 Days Giveaway,” or a follower contest for “Best Holiday Tree.” Center the giveaway around the holidays to make them appropriate and engaging.

4. Diversify the holidays.
There are a variety of different holidays to market with during the winter months. While Christmas and Hanukkah tend to be the most popular, holidays like Kwanzaa, New Years and Super Saturday can also see sales. Diversify your holiday marketing this year by focusing on holidays big and small this season. 

5. Master the CTA.
Finally, use the holiday season as an opportunity to master an effective Call to Action (CTA). For many marketing campaigns, their downfall comes in the form of a weak CTA. A CTA bridges the gap between the marketing and the sale, so make sure your calls to action are strong, direct and clear. Once the customer views the advertisement or message, what do you want them to do? Get creative with your calls to action this holiday season to increase sales.

The holiday season is here, which means marketers should be ready to jump on board and ride the train through the end of the year. Be sure to use these tips as you prepare marketing efforts to take advantage of the biggest shopping season of the year.