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2550 United Lane
Elk Grove Village, IL 60007 USA

Achieving The Highest Standards Every Day!

Nice people. Tough standards. We love what we do. The passion we have for our work enables us to take ownership of our clients' projects. We constantly strive to deliver the highest-quality products possible. Our customers have come to rely on us to provide sound technical support and advice. There is no greater satisfaction than delivering a finished product that helps a client reach its goals and objectives. We specialize in helping to solve problems.

Our Mission

Our mission is to become and remain a vital segment of our customers' businesses by providing timely, quality and competitively priced graphic communications products, while at the same time continually utilizing our creative and innovative abilities to help improve the competitive position of our customers as well as our company.

Guiding Principles

We have been in business for over 75 years and we're proud of the strong roots we've built in our community. We pride ourselves upon being a complete source for all of your business printing needs and have always focused on positioning ourselves at the leading edge of technology. We understand that an investment in technology can actually save money by improving efficiencies.  We strongly believe in balancing the "high-tech" with the "high-touch."

We will continue to evolve as a diversely skilled, fast-moving team of professionals ready to learn from each other and meet whatever challenges our clients may face.

Once Upon a Time: Storytelling for Marketing

Once Upon a Time: Storytelling for Marketing

Once upon a time there was a wonderful small business that provided valuable services and innovative products to meet their clients’ needs. But, it had to learn all about the scary new world of marketing in order to truly understand how to grow even bigger and stronger, so it could continue to help others.

Storytelling is a powerful tool, and when it comes to small business marketing, it can be even more impactful than we often consider. Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow? Today, we’re going to learn how.

Storytelling shares your truth.
The stories you tell should be as authentic as possible. While storytelling is a powerful content marketing tool, getting trapped in a lie can severely hurt a business. Marketing Week advises that a brand’s story is not something businesses should refer to just when they launch a marketing campaign or issue a press release.

Rather, it should be the foundation on which a future growth strategy is built. How did the business originate? What is its mission? What are its values? How has it stayed true to those values and mission? These are all incredibly authentic, truthful stories that need to be shared with those interested in a business.

Storytelling builds your personality.
According to Fast Company, 92% of consumers want brands to share advertisements that tell stories. Brand storytelling shows a business’s personality, mission and values. It says who you really are and what is most important in the company. In today’s online world, a brand’s personality is almost as important as the actual product or service they provide. Storytelling is a useful outlet to let this personality shine through and engage consumers on a personal level.

Storytelling establishes relationships.
Storytelling brings in your audience and establishes an emotional relationship with those seeking a product or service. It shows a business as a relational, transformative, trustworthy entity—not just a money-hungry corporation. When consumers see a brand’s story, they feel drawn to it in the same way they’re drawn to other storylines, like movies, T.V. shows or music. And when consumers are drawn in and feel connected, that relationship continues to grow stronger as they learn more and more about a business.

Storytelling sets you apart.
Your business brand is unique, and telling your story is a great way to set that brand apart from the competition. Tell what makes you important, valuable and better than others in your field. Why are you the leading expert in an issue? Why should consumers purchase your product over another? When you tell the story or your brand, you set the business apart by showing its distinct origin, foundation and direction.

Storytelling drives action.
Finally, storytelling drives action for a business brand. When consumers see a brand’s personality, feel a relationship with it and see how it sets apart from the crowd, they will feel more inclined to do something—sign up for a mailing list, use a service or buy a product. This is the power in storytelling. Its unique content marketing strategy engages consumers on their level, then encourages them to seek more information and get involved.

In the end, the small business learned how to use storytelling in its marketing strategy, and grew even better at reaching clients, building its consumer base and helping others. And they all lived happily ever after.